Al Felice is an idea born from a need, which grew into a dedication.

It has its roots in the relationship between human and dog and evolves in parallel, starting from the basic concepts of soul and animal.

Soul, understood as that something extra that binds us with empathy to each other and, animal to remind us of the pure and raw needs of both, which we too often forget about. 

Al Felice will stand out for its simple and elegant style, contaminated by an outdoor, technical and practical allure.

Its first expression develops around four main products, of which the
gps holder ECCOTI is pivotal, to underline the concept of going to places, discovering lands, adventuring by running through meadows.

The products seek to respect the environment with a thoughtful production system, echoing that empathy that is the common thread of the Al Felice method. 

We highlight local craftsmanship, artisanal techniques, revitalized materials, and authentic dynamics.

Another goal of this project is to engage diverse realities, so we can reach every goal together. To create a true world that doesn't simply satisfy established ideals, but rather focuses on illuminating the infinite possibilities that surround us.

My name is Claudia Massa and I want to do everything and more to make our dogs happy.